Launched in 2013, as the months went by, the Kiro'o project was able to win the confidence of various people across the world and especially those of investors. Thanks to them, about FCFA 120 million (exactly FCFA 119 715 000) has been raised. This allows us to announce with satisfaction the close of the fund-raising to develop the version 1.0 of the game Aurion. Here, we will come back on our strategy and state some figures.
A strategy based on ‘shots’
- In 2013: the "burst fire" strategy To get finances, we opted for this strategy which made us to turn to our immediate environment, namely our relatives and loved ones. The goal was to "pull the trigger," that is to say, find the person who will be the first to support the project so as to encourage others. The "burst fire" strategy resulted in a large number many subscriptions with few materialization (364 subscriptions for 73 materialization).
- In 2014: the "shoot on target" strategy It resulted in a small number of subscription for so much to be materialized.
- In 2015: the "the snowball effect" which resulted in a large number of materialization.
- According to ‘Age’ criterion: the most sensitive are the 26 -30 and 31- 35 years age groups. They both hold 60 per cent of the capital opened to investors. The comparison of the figures for 2013 and that of 2014 show the 26- 30 years age group the most likely to take risks at the initial contact. The 30- 31 years age group detached itself, but once settled, it invested more than their counterparts.
- According to ‘Gender’ criterion: Men win by a huge majority throughout the duration of the project (79 per cent). However, it can be observed by comparing the years when women were very fast at taking risks compared to men in the beginning, even though they have gradually lost this advantage over time.
- According to ‘Nationality’ criterion: Contrary to the saying that ‘No man is a prophet in his own country’, we can finally say that the Kiro'o Games project was indeed recognized in its country. In actual fact, 74 per cent of open-capital is held by Cameroonian (even if most of them live abroad).
Cameroonians have a saying ‘Failure comes after the party’. We do not want that to happen and we will do all it takes for the game Aurion to be a success for Kiro’o, you and for all. Investors throughout the world had confidence in us and we are determined to return the favour.
Our thanks go to all these people who willingly accompanied us and the journalists who placed high value on Kiro’o Games. We will be glad to know that you are greater in number for our future projects.